Target Audience Research - Qualitative Focus Group.

We started creating our music video on Final Cut Pro X, by adding, synchronising and cutting the clips we filmed. The video at this moment in time is not fully finished, however we wanted to gain some further audience feedback so we could find out what other people thought we could do to improve the music video. We asked a group of teenagers aged between 16 and 17, to help us gain a better insight. The questions we asked were: What do you think of the shots used? Is there anything that you think we can improve on? There responses we got back were: 17 year old female: Likes the night shots and how we used the car headlights as lights to make the band glow, they thought these were some of the most effective shots. 16 year old male: Likes the cuts back to the group this helps to develop the narrative. This person also liked the beginning where one band member is laid in bed. He liked how the band member pressed the alarm clock to turn it off because it linked together lyrics and visuals. This comment was made by another student in the group, along with the night shots being affective as well.