The target audience for our music video will be aged around 16-20.
They are likely to prefer indie pop punk or pop rock music, as appose to just pop or anything with a lighter sound.
The TA will probably consume their current music through ITunes and/or YouTube.
Our video will appeal to both males and females since it contains both genders. The TA may be middle class, with good jobs and average grades - they may also come from challenging backgrounds, and listen to this music as an escape from their everyday life.
The audience, I believe may live in quite rural areas.
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